Thursday, July 12, 2018

A Personal Goal

I have a career vision.  I want to write a Leonardo blog, publish, perhaps, four articles per year for the Polymath and write books, such as Before the Flood.  It will be a gracious, affluent lifestyle and quite achievable.  But it does require a successful Polymath Institute, which is great, because I do want to become a Certified Polymath and I believe that one of my books, probably Paleosociology would be an acceptable thesis.

Leonardo requires about 300 to 350 bloggers, each of whom has about 40,000 subscribers.  Through the Newsletters, each of our articles will get about 200,000 readers that comes from a pool of about 800,000 semiregular readers.  These numbers are important.

When mature, the network will have at least 300×200,000=60,000,000 article reads and 500,000,000 weekly page views.  This will constitute about 200 million USD income or an average of 650K USD per blogger.

This will generate about 40 million USD of ad agency revenue per year.  This will likely require 60 ad agents with 600K USD income per year.  5% of ad revenue will go through the Polymath Institute for administering the Network.

The Polymath will be a PDF weekly news magazine.  It will publish about 100 pages per week and will generally compete with The Economist.  Articles will mostly come from Leonardo bloggers.  My goal is about 50 pages per year.  Some Leonardo bloggers will publish more, but many bloggers will not pursue this opportunity, at all. At maturity, writing for The Polymath will pay about 15K USD per page.  The Polymath will need about 40 more ad agents.

I also, like many Polymaths, I suspect, will write some books.  The full fan of my blog readership will be about 800K readers.  With 5% purchase rate I will sell 40K books per year and net about $285K USD per year.

About half the ads will come from institute Members who are independent Polymaths, funding through KickStarter, GoFundMe, Patreon, Experiment, etc.  We will need about 500 of them.

So, I will need a full Network of about 300 writers, 100 ad agents, about 10 editors, 10 administrators and 500 independent Polymaths.  That is nearly 1,000 Institute Members.  It would be nice if I could just write, but it is not practical, as it isn't for all the other Members.  Together, this is doable.  Apart, it is not.  Not even close.

Now, my income expectation is 650K USD blogging, 700K USD from The Polymath articles and 300K USD from books for a total of 1,650K USD.  That will be average for Institute Members.

We can do this.  Political pundit Dick Morris has 460K subscribers.  Surely, we can average 40K and that is all it takes to earn Information Age income as a Polymath.

But you must commit. 

Wednesday, March 21, 2018

Remediation in Brief

Whether you are part of the Inappropriately Excluded or not, the secret to success in life is to find your audience.  The problem with us Excluded is that with D15IQs primarily over 140 the Simonton gap says that our audience should have an IQ over 120.  That's problematical.  For those with IQs over 150, the problem becomes critical since your audience should average over 130.

It doesn't matter what your aspirations, they will not be realized until you have found your audience.  If you aspire to a job, you must find a boss and peers who belong to your audience.  If you aspire to novelist, you must find your audience, and at least 100,000 of them.  If you want to mobilize an army of citizen scientists to tackle big problems, you might need a million funders.

In other words, if you are a member of the Inappropriately Excluded, the first step to remediation is to acquire your audience.  And you simply cannot do that alone.  Hence the need for Membership in The Polymathic Institute.  Cooperatively we will assemble, through The Polymath and Leonardo, an audience of 5 million or more with a mean IQ of around 130.  With this tool you can begin working on your finely crafted life.  Never again do I want to hear, 'I have this great thing to do, but I don't have the money'.

Because acquiring audience is the first step in remediation, we will start with Leonardo and the Polymath.  However, because not everyone will be a writer and advertising revenue will likely be an initial challenge, the Founding Membership will have a somewhat broader set of goals.  

Leonardo is both critical and powerful. I intend it, personally, to be half of my personal monetization strategy.  While I've talked about 1,000 Leonardo Bloggers, Pareto applies and 4% or 40 will get the majority of action.  Of our 150 Founding Membership, I'm targeting about ⅓ or 50 for this activity.

The Polymath will publish 6 to 10 articles per week that have the broadest appeal and most often will come from Leonardo Bloggers or other Institute Authors.  

Our audience reads.  A lot.  In fact, the readers of The Polymath Blogs can probably support 500 fiction and nonfiction authors as well.

The marketing strategy for these books will be to utilize Editors⁄Reviewers who will have a Leonardo Blog and a column in a Lifestyle Supplement to The Polymath titled, The Finely Crafted Life.  They will receive a 15% commission on their created downloads.  I expect that we will have a few from our Founding Members.

Of course, we will need Members who produce The Polymath, it's supplements and provide system support for Leonard.  We will need st least five of them to start.

The Polymathic Enterprise Network will be an engine for advertising and two or more Ad Agencies will be needed.  While Founding Members may choose to pursue this opportunity, we will probably need to advertise specifically for this activity, as well.

Lastly, I suspect that many, perhaps most, of our Founding Members will pursue their own projects and will use PEN to acquire collaborators, crowdfunders and, for many, customers and/or clients.  For Creatives whose art appeals to our audience, I believe that "1,000 True Fans" will prove to be very pessimistic.

For people who wish to provide a product or service, The Polymath will provide access to potential crowdfunders.  When The Polymath matures, your reward crowdfunding will be presented to literally millions of potential supporters.  As a Founding Member you will get this for free.  Later members will pay a portion of the amount raised.  So, it will still be a cash flow positive and can be undertaken with absolutely no starting funds.

For artists seeking patrons (Patreon.com) or funding for independent research (experiment.com) the same deal applies.

Simply put, my goal is to marshall the energies of polymathic members of the Inappropriately Excluded to create the tools of remediation.  Nobody will do this for us, but together we can do it for ourselves.  We just need 150 Founding Members to believe in themselves.  From there, we can grow to maturity.