Saturday, May 17, 2014

The Polymath

The Polymath will be a weekly .pdf magazine of news, analysis and commentary for an erudite readership.  It will contain feature articles on world affairs, economics, business, investing, science, technology and the arts.

We will do a crowdfunding, probably for $1,000,000 with the proceeds used primarily to build readership. I know from years of experience that with complete awareness we will be about 4.5 million subscribers.  The crowfunding will be sufficient to build a 1.5 million subscribers and should be sufficient to create organic growth. 

The key to success for The Polymath is to appeal to the upper 5% of the population in intellectual sophistication that, per research by D.K. Simonton, is currently substantially underserved.  In other words, our articles need to be well researched, well considered and say something unlike what is flooding the press.  If it is the same thing, just said differently, we shouldn't publish it.

For example, with regard to the Crimea situation, I said,

"In 1238 Crimea was taken from the Rus' and Byzantium by the Golden Horde. Crimeans were not asked if they wanted to be part of the Mongol Empire; they were told.

In 1475, Crimea became part of the Ottoman Empire. They were not asked; they were told.

In 1783, Crimea became part of the Russian Empire. Again, they were not asked; they were told.

In 1954, Crimea was made part of Ukraine. They were not asked; they were told.

Finally in 2014, they were asked. They decided that they want to be part of Russia. NO, NO, NO!! protests U.S. and EU. It is illegal. Yet one more time, they insist, the people of Crimea must be told."

This is the kind of material we need in The Polymath.  It is correct, it is cogent and it is different.  It raises a question that will surface again and again over the next few years.  Should the community of nations make laws without the consent of national minorities that prohibit that national minority from enjoying self determination?  Are the interests of Russia, the E.U. and the U.S. of greater merit than the interests of the people who actually live in the affected territory?

According to D.K. Simonton, The Polymath superstar authors will have IQs around 150 (+/- 10).  We won't be asking for an IQ test result; the quality of the work is the driving factor.  However, clearly, it will take some work to find our article and column writers.  So, we will be looking for five or so 'Editors' whose job is to go out and find such authors, help them meet the editorial standards of The Polymath and keep them working.

The Polymath will be ad supported.  In other words, people will get a 128 page weekly magazine in their inbox at no cost and will also be able to access archived articles.  That is a lot of advertising.  Our objective is to have all the advertisers be Members of the Polymathica Enterprise Network with adverstising placed on an affiliate basis.  That is another project I will be posting on soon.  We will need 'Monetizers' to go out and find appropriate advertising.  They will also be expected to place the advertising properly so that the right readers are seeing the correct ads.

This is a shared enterprise.  What that means is that everyone gets a piece of the revenue and is responsible for their own budget, keeping the excess as their profits.  Authors will receive 35%, Editors will receive 10%, Monetizers will receive 10% and 15% will be retained for Administration.  The Polymathic Institute will have 80% of the 30% profit or 24% and the crowdfunders will have 20% of the 30% or 6%.  The Polymathic Institute will use its proceeds to promote polymathic research, education, careers and lifestyles.  At the outset, the majority will probably be used to crowdfund enterprises in the Polymathica Enterprise Network.

Total Revenue is forecast at 1.5 million subscribers X 128 pages per week X 52 issues per week X ½¢ per page = $49,920,000.  At this level, authors will receive $2,500 per page while Editors and Monetizers will receive $750 per page each.  A five page article will provide authors with $12,500, Editors and Monetizers with $3,750.  Clearly, Editors and Monetizers will have a reasonable opportunity to earn mid six figure USD annual income placing just three articles per week.  Of course, this is only about 1/3 of what I anticipate to be our mature distribution.

We will have a tab in for The Polymath which will archive all articles.  Revenue from affiliate ads there will be shared in the same proportion as the .pdf magazine.  The articles will have the facebook, Google+, Twitter, etc. 'share' buttons as well as a 'subscribe' box.  Of course, we will work to achieve SEO.  Because the articles, in order to be accepted for publication, must bring a new and intellectually rigorous perspective to the issue, the should be highly shareable within our market.

We absolutely need this to hit fast, which means crowdfunding, editors, authors and monetizers must grow and succeed quickly.  If you want to be an Editor, go get an article.  If you want to be an Author, write a feature article.  If you want to be a monetizer, go find advertising (affiliate preferred), that is appropriate for a refined and erudite audience.  We need someone who will spearhead crowdfunding.  We also need an Editor-in-Chief, a layout artist and a tech-type to maintain our subscriber list and e-mail functionality.  You each will receive a portion of the 15% administrative share.

Contact me at if you are interested in becoming involved.


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